Content Articles on Your Mortgage Website
Jackson Middleton • March 30, 2023
Last week we discussed Writing Great Copy for Your Mortgage Website. And while that mostly discussed how to format content for the front page of your website, a lot of the same principles apply when writing great articles for your website.
Creating compelling content for your website involves understanding your audience, knowing what content they prefer, and formatting it in a way that is easy to skim, read, and explore in more depth.
- Understand your audience: Before creating content, take the time to understand your target audience. Who are they? What are their interests? What are their pain points? Knowing this information will help you create content that speaks directly to them and meets their needs. This information can be shared on your blog and published on landing pages.
- Know what content your audience prefers: Some people prefer to read long-form articles, while others prefer shorter blog posts or videos. Some prefer infographics or data visualizations, while others prefer interactive content. Understanding what types of content your audience prefers will help you create content that they are more likely to engage with and share.
- Make it skimmable: People are busy and don't have much time to read through long blocks of text. To make your content more skimmable, use headings, subheadings, bullet points, and other formatting techniques to break up the text and make it easy to scan.
- Use visuals: Visuals can help make your content more engaging and can also help break up long blocks of text. Use images, videos, infographics, and other visuals to add visual interest and make your content more shareable.
- Make it easy to share: While mortgage content isn't always the most shared content on the internet, you should still make it easy for people to share it on social media and other platforms. Add social media sharing buttons to your website and share your own content on your social media channels.
- Allow for deeper engagement: Make it easy for people to explore your content more deeply—for example, link to relevant articles, videos, or other content on your website. Provide a call-to-action that encourages people to take the next step in connecting with you directly to learn more.
- Measure and improve: Finally, measure the success of your content by looking at metrics such as page views, time on page, bounce rate, and conversion rates. Use this information to identify areas for improvement and make changes to your content strategy as needed.
Creating accessible content to skim, read, and explore in more depth will help keep your audience engaged and build you as an authority in the mortgage space.
By understanding your audience and formatting content in a way that is easy to consume, you can increase the chances of your content being shared, ultimately generating more referrals online.
If you find that your time is more valuable writing mortgages than it is writing content for your blog, website, or newsletter, we can help! Our most popular product is our Essential Mortgage Website with content package, but we do sell mortgage industry content ala carte here.
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As a Canadian mortgage professional, if you’re looking to grow your business, chances are you’re constantly looking for ways to connect with referrals and potential clients. Your website is a crucial tool for attracting and retaining clients as it's one of the first places someone will 'check you out online ". Our Deploy. Chat's video message widget will help take your website to the next level. In this article, we'll explore five ways that Deploy.Chat can transform your mortgage website, they are as follows: Engaging introductions Target niche demographics Establishing expertise Social proof Streamlining lead capture Engaging Introductions The first few seconds of a website visit can make or break a potential client's impression of your business. With Deploy.Chat, you can create a personalized, engaging introduction that grabs their attention. Using a recorded greeting, you can craft a compelling video message introducing yourself and demonstrating your commitment to providing top-notch service. As site visitors feel welcomed and intrigued, they'll be more likely to explore your website further and consider your mortgage services. Deploy.Chat's video message widget is particularly beneficial for establishing a personal connection with referred visitors. When someone is referred to your website by a friend or family member, they come with a heightened level of trust and expectation. Recognizing and acknowledging the referral in your video message demonstrates that you value the personal connection and are committed to living up to the recommendation. This targeted approach helps create a strong first impression and fosters a sense of loyalty and trust that can lead to a long-lasting professional relationship. Target Niche Demographics Consider using Deploy.Chat to create targeted video messages aimed at specific demographics, such as first-time home buyers. By crafting content tailored to their unique needs, concerns, and aspirations, you can connect with them more effectively and enhance their user experience. For instance, design a dedicated landing page specifically for first-time home buyers, featuring a video message that addresses their challenges while providing valuable guidance. Emphasize that you understand the mortgage process can be daunting, and assure them that you will guide them through the necessary steps. By presenting relevant and engaging information, you'll be better positioned to capture the interest of this key demographic and make a lasting impression. Establishing Expertise To build confidence in your services, it's crucial to demonstrate your expertise in the mortgage industry. Deploy.Chat allows you to showcase your knowledge through informative video messages. Discuss market trends, provide mortgage tips, and answer frequently asked questions to position yourself as a go-to resource. By consistently sharing valuable content, you'll establish your expertise and keep clients engaged and coming back for more. Additionally, if you're already creating video content on platforms like Instagram Reels, Facebook Stories, or TikTok, the Deploy.Chat video widget enables you to seamlessly integrate this content into your website. By repurposing your existing social media content, you can keep clients up-to-date with the latest mortgage news and trends without additional effort. This not only enhances your website's appeal but also ensures that visitors have access to your most current insights and expertise. By leveraging your social media presence and the Deploy.Chat video widget, you can efficiently establish your authority in the mortgage industry and foster trust among potential clients. Social Proof Trust is a vital component of any mortgage professional-client relationship, with Deploy.Chat, you can easily incorporate video testimonials from satisfied clients to build credibility and showcase the stories of how you've helped clients achieve their goal of home ownership. Hearing directly from peers can significantly impact potential clients' decision-making, as they'll feel reassured by the positive experiences of others. If you're seeking a convenient method to collect video testimonials from existing clients and business partners, look no further than Deploy.Reviews. Use this platform to collect the reviews, then create mini-compilation videos highlighting positive experiences. Then, display these testimonials using a Deploy.Chat widget on your website, showcasing your success and building trust with potential clients. Streamlining Lead Capture Capturing and managing leads can be time-consuming, but Deploy. Chat's video message widget streamlines the process. Engage visitors with targeted video messages encouraging them to connect with you directly to start the mortgage process. Deploy. Chat's customizable channels can be seamlessly integrated into your video content, making it easy for visitors to follow links, start an application, book a call, or even chat via an integrated text widget using our Deploy Command Base. So in summary In the competitive Canadian mortgage market, having a dynamic, engaging website is crucial for attracting and retaining clients. Deploy.Chat's video message widget offers an innovative way to capture your audience's attention, target the right clients by speaking their language, establish expertise, share social proof, and streamline lead capture. By integrating Deploy.Chat into your mortgage website; you'll enhance the user experience by making a personal connection that leads them to take action, thus creating more converted leads and increasing your client base. Check out our website deploy.chat to learn more.
At Deploy we're constantly seeking new ways to enhance your online client relationships through emerging technology and to equip you with the resources and knowledge required to become highly referable online. With this in mind, we're proud to launch Deploy.Chat.
Overall, testimonials can play a critical role in convincing potential customers to choose your business over your competitors, which can help drive growth for your mortgage business. In this article we look at the six strategies to generate online testimonials or reviews.
