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9 Strategies to Increase Your Connections on LinkedIn

Kirista Berry • April 2, 2023

LinkedIn offers a range of features and tools to help you grow your business and connect with industry people, colleagues, and potential clients, such as creating and joining groups, sharing updates and articles, and using LinkedIn's advanced search and targeting options.


Building your network on LinkedIn is a process that takes time. Here are 9 things you can do to start increasing your connections on LinkedIn today:


  1. Optimize your profile: Make sure your profile is complete, professional, and up-to-date. Use keywords relevant to your industry in your headline and summary to make it easier for potential connections to find you. We've written about post about this previously, you can find that here.
  2. Connect with people you know: Start by connecting with people you already know, such as current and former colleagues, classmates, friends, and family members.
  3. Join groups: Join groups relevant to your industry and participate in discussions. This will help you connect with potential clients and other industry professionals.
  4. Reach out to people you want to connect with: If you come across someone you want to connect with, don't be afraid to reach out to them and introduce yourself. Personalize the message and explain why you'd like to connect with them.
  5. Leverage LinkedIn's "People You May Know" feature: LinkedIn's "People You May Know" feature suggests connections based on your existing connections and your profile information. Consider connecting with people LinkedIn suggests.
  6. Attend events: Attend events in your industry and connect with other attendees.
  7. Respond to connection requests: Respond to connection requests promptly and thank people for connecting with you.
  8. Networking: Networking is a powerful way to increase connections, whether it's through a LinkedIn event, in-person networking events, or a referral from a friend or a colleague.
  9. Use LinkedIn's paid features: LinkedIn offers several paid features that can help you connect with potential clients, such as sponsored posts and InMail.


Remember to always be respectful and professional when connecting with people and to not connect with people you don't know or have no purpose for connecting. Quality connections are more valuable than a large number of connections.

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By Jackson Middleton April 21, 2023
As a Canadian mortgage professional, if you’re looking to grow your business, chances are you’re constantly looking for ways to connect with referrals and potential clients. Your website is a crucial tool for attracting and retaining clients as it's one of the first places someone will 'check you out online ". Our Deploy. Chat's video message widget will help take your website to the next level. In this article, we'll explore five ways that Deploy.Chat can transform your mortgage website, they are as follows: Engaging introductions Target niche demographics Establishing expertise Social proof Streamlining lead capture Engaging Introductions The first few seconds of a website visit can make or break a potential client's impression of your business. With Deploy.Chat, you can create a personalized, engaging introduction that grabs their attention. Using a recorded greeting, you can craft a compelling video message introducing yourself and demonstrating your commitment to providing top-notch service. As site visitors feel welcomed and intrigued, they'll be more likely to explore your website further and consider your mortgage services. Deploy.Chat's video message widget is particularly beneficial for establishing a personal connection with referred visitors. When someone is referred to your website by a friend or family member, they come with a heightened level of trust and expectation. Recognizing and acknowledging the referral in your video message demonstrates that you value the personal connection and are committed to living up to the recommendation. This targeted approach helps create a strong first impression and fosters a sense of loyalty and trust that can lead to a long-lasting professional relationship. Target Niche Demographics Consider using Deploy.Chat to create targeted video messages aimed at specific demographics, such as first-time home buyers. By crafting content tailored to their unique needs, concerns, and aspirations, you can connect with them more effectively and enhance their user experience. For instance, design a dedicated landing page specifically for first-time home buyers, featuring a video message that addresses their challenges while providing valuable guidance. Emphasize that you understand the mortgage process can be daunting, and assure them that you will guide them through the necessary steps. By presenting relevant and engaging information, you'll be better positioned to capture the interest of this key demographic and make a lasting impression. Establishing Expertise To build confidence in your services, it's crucial to demonstrate your expertise in the mortgage industry. Deploy.Chat allows you to showcase your knowledge through informative video messages. Discuss market trends, provide mortgage tips, and answer frequently asked questions to position yourself as a go-to resource. By consistently sharing valuable content, you'll establish your expertise and keep clients engaged and coming back for more. Additionally, if you're already creating video content on platforms like Instagram Reels, Facebook Stories, or TikTok, the Deploy.Chat video widget enables you to seamlessly integrate this content into your website. By repurposing your existing social media content, you can keep clients up-to-date with the latest mortgage news and trends without additional effort. This not only enhances your website's appeal but also ensures that visitors have access to your most current insights and expertise. By leveraging your social media presence and the Deploy.Chat video widget, you can efficiently establish your authority in the mortgage industry and foster trust among potential clients. Social Proof Trust is a vital component of any mortgage professional-client relationship, with Deploy.Chat, you can easily incorporate video testimonials from satisfied clients to build credibility and showcase the stories of how you've helped clients achieve their goal of home ownership. Hearing directly from peers can significantly impact potential clients' decision-making, as they'll feel reassured by the positive experiences of others. If you're seeking a convenient method to collect video testimonials from existing clients and business partners, look no further than Deploy.Reviews. Use this platform to collect the reviews, then create mini-compilation videos highlighting positive experiences. Then, display these testimonials using a Deploy.Chat widget on your website, showcasing your success and building trust with potential clients. Streamlining Lead Capture Capturing and managing leads can be time-consuming, but Deploy. Chat's video message widget streamlines the process. Engage visitors with targeted video messages encouraging them to connect with you directly to start the mortgage process. Deploy. Chat's customizable channels can be seamlessly integrated into your video content, making it easy for visitors to follow links, start an application, book a call, or even chat via an integrated text widget using our Deploy Command Base. So in summary In the competitive Canadian mortgage market, having a dynamic, engaging website is crucial for attracting and retaining clients. Deploy.Chat's video message widget offers an innovative way to capture your audience's attention, target the right clients by speaking their language, establish expertise, share social proof, and streamline lead capture. By integrating Deploy.Chat into your mortgage website; you'll enhance the user experience by making a personal connection that leads them to take action, thus creating more converted leads and increasing your client base. Check out our website deploy.chat to learn more.
By Jackson Middleton April 8, 2023
At Deploy we're constantly seeking new ways to enhance your online client relationships through emerging technology and to equip you with the resources and knowledge required to become highly referable online. With this in mind, we're proud to launch Deploy.Chat.
By Jackson Middleton April 5, 2023
Overall, testimonials can play a critical role in convincing potential customers to choose your business over your competitors, which can help drive growth for your mortgage business. In this article we look at the six strategies to generate online testimonials or reviews.
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