Share mortgage articles to connect with clients at every step of the mortgage process.

Creating compelling content for your website involves understanding your audience, knowing what content they prefer, and formatting it in a way that is easy to skim, read, and explore in more depth.

Understanding how to format content for your mortgage website is pretty straightforward when you consider the following: The psychology of content consumption, best practices in formatting website content, and the benefits of consistent formatting.

In this article, we discuss the differences between unique, syndicated, and duplicate content. We address the SEO value of each and walk through the misconception that syndicated content is duplicate content.

The front page of your website is often the first impression potential clients will have of your business, so it's important to make sure that the copy on the front page is well-written and effectively communicates who you are and how you can help solve the site visitor's problem (they need a mortgage and are looking for someone to work with). Here are some tips for formatting the copy on the front page of your website: Keep it concise: The front page of your website should be easy to skim and should quickly communicate the most important information about working with you. Keep the copy on the front page concise and to the point. Use headings, subheadings, and bullet points to break up the text and make it easy to scan. Use persuasive language: Use clear language to encourage site visitors to take action, apply now, run some calculations, or contact you for more information. This is also known as a "call to action." Use images: Use images on your front page to break up the text and make it more visually appealing. Images can also help to communicate information about your business and your products or services. Use clear and consistent typography: Use clear and consistent typography to make your front page easy to read. Ensure that the text is large enough to be easily read and that the font is consistent throughout the page. Use white space: Use white space to create a clean and uncluttered look on your front page. This will help make the text more legible and make it easier for site visitors to focus on the most important information. Be consistent with your branding: Use the same colours, fonts, and images throughout your website to ensure that your front page is consistent with your branding. Use a clear and compelling headline: Use a clear and compelling headline in your hero section that communicates the essential information about your business. This could be your company's name or a tagline that summarizes what your company does. Use short paragraphs: Use short paragraphs to make the copy on your front page easy to read. This will help visitors quickly understand how you can help them with mortgage financing and encourage them to explore your website further. By formatting the copy on your front page in a way that is easy to skim, read, and understand, you can make a solid first impression and encourage visitors to explore your website further. So with this in mind, I’d like to introduce you to the Essential Mortgage Website layout. This is the general website layout and copy we feel is most effective for the Canadian mortgage professional as they look to build their referral business online. It has been designed with all the features listed above and contains everything you need to connect with site visitors online. As you scroll through our general site layout, pay close attention to how easy it is to consume the information presented. You should know exactly what you're seeing at all times. That is good copy in action.