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Writing Great Copy for Your Mortgage Website

Jackson Middleton • March 9, 2023

The front page of your website is often the first impression potential clients will have of your business, so it's important to make sure that the copy on the front page is well-written and effectively communicates who you are and how you can help solve the site visitor's problem (they need a mortgage and are looking for someone to work with).


Here are some tips for formatting the copy on the front page of your website:


  1. Keep it concise: The front page of your website should be easy to skim and should quickly communicate the most important information about working with you. Keep the copy on the front page concise and to the point. Use headings, subheadings, and bullet points to break up the text and make it easy to scan.
  2. Use persuasive language: Use clear language to encourage site visitors to take action, apply now, run some calculations, or contact you for more information. This is also known as a "call to action."
  3. Use images: Use images on your front page to break up the text and make it more visually appealing. Images can also help to communicate information about your business and your products or services.
  4. Use clear and consistent typography: Use clear and consistent typography to make your front page easy to read. Ensure that the text is large enough to be easily read and that the font is consistent throughout the page.
  5. Use white space: Use white space to create a clean and uncluttered look on your front page. This will help make the text more legible and make it easier for site visitors to focus on the most important information.
  6. Be consistent with your branding: Use the same colours, fonts, and images throughout your website to ensure that your front page is consistent with your branding.
  7. Use a clear and compelling headline: Use a clear and compelling headline in your hero section that communicates the essential information about your business. This could be your company's name or a tagline that summarizes what your company does.
  8. Use short paragraphs: Use short paragraphs to make the copy on your front page easy to read. This will help visitors quickly understand how you can help them with mortgage financing and encourage them to explore your website further.


By formatting the copy on your front page in a way that is easy to skim, read, and understand, you can make a solid first impression and encourage visitors to explore your website further.


So with this in mind, I’d like to introduce you to the Essential Mortgage Website layout. This is the general website layout and copy we feel is most effective for the Canadian mortgage professional as they look to build their referral business online. It has been designed with all the features listed above and contains everything you need to connect with site visitors online.


As you scroll through our general site layout, pay close attention to how easy it is to consume the information presented. You should know exactly what you're seeing at all times. That is good copy in action.

As you can see, the copy on our Essential Mortgage Website is minimal. We keep things concise, using clear and compelling headlines, while keeping paragraphs short. There are consistent calls to action throughout the website, we use images, consistent spacing, and typography with white space.  Our website can be edited to include your brand elements, fonts, and colour schemes.


If you're a busy mortgage professional, likely, your time is more valuable writing mortgages than copy for your website. We've already built a website that provides your site visitors the best chance of taking the next step in working with you. Go ahead and sign up for our Essential Mortgage Website subscription. We'd love to help you grow your mortgage business.

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5 Ways Deploy.Chat Can Transform Your Mortgage Website

By Jackson Middleton • April 21, 2023
As a Canadian mortgage professional, if you’re looking to grow your business, chances are you’re constantly looking for ways to connect with referrals and potential clients. Your website is a crucial tool for attracting and retaining clients as it's one of the first places someone will 'check you out online ". Our Deploy. Chat's video message widget will help take your website to the next level. In this article, we'll explore five ways that Deploy.Chat can transform your mortgage website, they are as follows: Engaging introductions Target niche demographics Establishing expertise Social proof Streamlining lead capture Engaging Introductions The first few seconds of a website visit can make or break a potential client's impression of your business. With Deploy.Chat, you can create a personalized, engaging introduction that grabs their attention. Using a recorded greeting, you can craft a compelling video message introducing yourself and demonstrating your commitment to providing top-notch service. As site visitors feel welcomed and intrigued, they'll be more likely to explore your website further and consider your mortgage services. Deploy.Chat's video message widget is particularly beneficial for establishing a personal connection with referred visitors. When someone is referred to your website by a friend or family member, they come with a heightened level of trust and expectation. Recognizing and acknowledging the referral in your video message demonstrates that you value the personal connection and are committed to living up to the recommendation. This targeted approach helps create a strong first impression and fosters a sense of loyalty and trust that can lead to a long-lasting professional relationship. Target Niche Demographics Consider using Deploy.Chat to create targeted video messages aimed at specific demographics, such as first-time home buyers. By crafting content tailored to their unique needs, concerns, and aspirations, you can connect with them more effectively and enhance their user experience. For instance, design a dedicated landing page specifically for first-time home buyers, featuring a video message that addresses their challenges while providing valuable guidance. Emphasize that you understand the mortgage process can be daunting, and assure them that you will guide them through the necessary steps. By presenting relevant and engaging information, you'll be better positioned to capture the interest of this key demographic and make a lasting impression. Establishing Expertise To build confidence in your services, it's crucial to demonstrate your expertise in the mortgage industry. Deploy.Chat allows you to showcase your knowledge through informative video messages. Discuss market trends, provide mortgage tips, and answer frequently asked questions to position yourself as a go-to resource. By consistently sharing valuable content, you'll establish your expertise and keep clients engaged and coming back for more. Additionally, if you're already creating video content on platforms like Instagram Reels, Facebook Stories, or TikTok, the Deploy.Chat video widget enables you to seamlessly integrate this content into your website. By repurposing your existing social media content, you can keep clients up-to-date with the latest mortgage news and trends without additional effort. This not only enhances your website's appeal but also ensures that visitors have access to your most current insights and expertise. By leveraging your social media presence and the Deploy.Chat video widget, you can efficiently establish your authority in the mortgage industry and foster trust among potential clients. Social Proof Trust is a vital component of any mortgage professional-client relationship, with Deploy.Chat, you can easily incorporate video testimonials from satisfied clients to build credibility and showcase the stories of how you've helped clients achieve their goal of home ownership. Hearing directly from peers can significantly impact potential clients' decision-making, as they'll feel reassured by the positive experiences of others. If you're seeking a convenient method to collect video testimonials from existing clients and business partners, look no further than Deploy.Reviews. Use this platform to collect the reviews, then create mini-compilation videos highlighting positive experiences. Then, display these testimonials using a Deploy.Chat widget on your website, showcasing your success and building trust with potential clients. Streamlining Lead Capture Capturing and managing leads can be time-consuming, but Deploy. Chat's video message widget streamlines the process. Engage visitors with targeted video messages encouraging them to connect with you directly to start the mortgage process. Deploy. Chat's customizable channels can be seamlessly integrated into your video content, making it easy for visitors to follow links, start an application, book a call, or even chat via an integrated text widget using our Deploy Command Base. So in summary In the competitive Canadian mortgage market, having a dynamic, engaging website is crucial for attracting and retaining clients. Deploy.Chat's video message widget offers an innovative way to capture your audience's attention, target the right clients by speaking their language, establish expertise, share social proof, and streamline lead capture. By integrating Deploy.Chat into your mortgage website; you'll enhance the user experience by making a personal connection that leads them to take action, thus creating more converted leads and increasing your client base. Check out our website deploy.chat to learn more.

Introducing Deploy.Chat

By Jackson Middleton • April 8, 2023
At Deploy we're constantly seeking new ways to enhance your online client relationships through emerging technology and to equip you with the resources and knowledge required to become highly referable online. With this in mind, we're proud to launch Deploy.Chat.

6 Startegies to Generate Testimonials Online

By Jackson Middleton • April 5, 2023
Overall, testimonials can play a critical role in convincing potential customers to choose your business over your competitors, which can help drive growth for your mortgage business. In this article we look at the six strategies to generate online testimonials or reviews.
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