Blog Layout

Essential Features of Website Navigation

Jackson Middleton • March 6, 2023

If you’re looking to provide a solid user experience for site visitors, it starts with a good website navigation system. The menu or site navigation should be intuitive and easy to use, allowing site visitors to find the information they want.


A good website navigation system will include the following features:


A primary call to action (CTA) button


A CTA button is a good idea for a website because it helps to guide users toward a specific action or goal you want them to take. A good CTA does precisely what it says. It calls people to action. Some examples of a good CTA would be:


  • Apply Now
  • Get Started
  • Book a Call
  • Start Here
  • Contact Me/Us


Having a clear and prominent CTA button helps to increase the chances that users will take the desired action by making it easy for them to find and use.


Additionally, a primary CTA button helps to:


  • Direct site visitors’ attention to the desired action
  • Helps to increase conversions and sales by making it simple and easy for visitors to take the next step
  • Allows site visitors to quickly know the website's main goal so they can decide if it is the action they want to take.
  • It creates a sense of urgency and immediacy with the action it invites to


When designing a website, it is essential to consider the primary goal and effort that you want users to take and to make sure that the CTA button is prominently displayed on the page to make it as easy as possible for users to take that action.


Clear and consistent labelling


The labels used in the navigation should be clear and intuitive and should be used consistently throughout the website. Your menu should always be visible while the visitor is navigating your website. The exception is for squeeze pages or landing pages, where the goal is to force the user into a single option.


You should also add your company logo to the menu to help enforce your personal or company branding.


Organization and accessibility


The navigation should be organized logically and hierarchically, with main categories and subcategories distinguished. Drop-down menus for subcategories or pages nested under a category make site navigation considerably easier.


Your menu should be easily accessible from any page on the website in what is called a sticky-header menu. To help clients know where they are on your site, having active and hover states for links and buttons is a good idea.


Responsiveness is also important. The navigation should be responsive and adapt to different screen sizes, such as on mobile devices.



If you’re a Canadian mortgage professional looking to better your online presence by investing in a professional website, please look at our subscription options here. It would be a pleasure to work with you!

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By Jackson Middleton April 21, 2023
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Discuss market trends, provide mortgage tips, and answer frequently asked questions to position yourself as a go-to resource. By consistently sharing valuable content, you'll establish your expertise and keep clients engaged and coming back for more. Additionally, if you're already creating video content on platforms like Instagram Reels, Facebook Stories, or TikTok, the Deploy.Chat video widget enables you to seamlessly integrate this content into your website. By repurposing your existing social media content, you can keep clients up-to-date with the latest mortgage news and trends without additional effort. This not only enhances your website's appeal but also ensures that visitors have access to your most current insights and expertise. By leveraging your social media presence and the Deploy.Chat video widget, you can efficiently establish your authority in the mortgage industry and foster trust among potential clients. Social Proof Trust is a vital component of any mortgage professional-client relationship, with Deploy.Chat, you can easily incorporate video testimonials from satisfied clients to build credibility and showcase the stories of how you've helped clients achieve their goal of home ownership. Hearing directly from peers can significantly impact potential clients' decision-making, as they'll feel reassured by the positive experiences of others. If you're seeking a convenient method to collect video testimonials from existing clients and business partners, look no further than Deploy.Reviews. Use this platform to collect the reviews, then create mini-compilation videos highlighting positive experiences. Then, display these testimonials using a Deploy.Chat widget on your website, showcasing your success and building trust with potential clients. Streamlining Lead Capture Capturing and managing leads can be time-consuming, but Deploy. Chat's video message widget streamlines the process. Engage visitors with targeted video messages encouraging them to connect with you directly to start the mortgage process. Deploy. Chat's customizable channels can be seamlessly integrated into your video content, making it easy for visitors to follow links, start an application, book a call, or even chat via an integrated text widget using our Deploy Command Base. So in summary In the competitive Canadian mortgage market, having a dynamic, engaging website is crucial for attracting and retaining clients. Deploy.Chat's video message widget offers an innovative way to capture your audience's attention, target the right clients by speaking their language, establish expertise, share social proof, and streamline lead capture. By integrating Deploy.Chat into your mortgage website; you'll enhance the user experience by making a personal connection that leads them to take action, thus creating more converted leads and increasing your client base. Check out our website deploy.chat to learn more.
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