Blog Layout

Should Your Business Be on Social Media?

Kirista Berry • March 3, 2023

Should you be posting on social media? That’s a tricky question to answer. Like anything marketing related, you get out of it what you put in. But the answer is likely yes, yes, you should be posting on social media. To what extent and how you publish the content is up to you.


However, if you’re a Canadian mortgage professional looking to build a solid social media strategy, any plan you put together should start with the following:


  • Identifying and targeting the right audience
  • Actively posting content on a regular schedule
  • Creating a consistent brand identity


If your time is more valuable writing mortgages than publishing posts on social media, consider outsourcing your social media scheduling to a reputable company. Be sure that they are a company that is familiar with the Canadian mortgage industry. Assuming your website has the appropriate landing pages and mortgage content, setting up regular posts on social media will help you become more referable online and grow your mortgage business.


Identifying and targeting the right audience


Identifying the right target audience on social media is an essential step in creating an effective social media strategy. Here are a few ways to go about identifying the right target audience:


  1. Define your target market: Start by identifying the demographic characteristics of your ideal customer, such as age, gender, income, education level, and location. This will give you a general idea of who your target audience is.
  2. Analyze your current customer base: Look at your current customer base and identify patterns among those who have worked with you previously. Consider what they have in common and use that information to define your target audience more precisely.
  3. Research your competition: Look at the social media accounts of your competitors and take note of the demographics of their followers. This can give you an idea of who is interested in your industry and what content resonates with them.
  4. Use social media analytics tools: Most social media platforms have built-in analytics tools that allow you to track engagement, reach, and other metrics. Use these tools to gather data on your audience and identify patterns.
  5. Use social listening tools: Social listening tools allow you to track mentions of your brand and related keywords across social media. This can give you an idea of the topics and conversations that your target audience is interested in.
  6. Conduct surveys or polls: Ask your current followers about their interests, demographics and pain points. This can give you a more detailed understanding of your audience.


By identifying the right target audience, you can create landing pages and content that resonates with them and increases engagement. Additionally, this research will help you to better understand what social media platforms they are using, so you can focus on the right platform and save time and resources.


Actively posting content on a regular schedule


While it’s assumed that social media is active engagement with clients, there is a passive component to it as well. Social media accounts are where potential clients can “check you out online” to see if you are someone they want to do business with.


Actively posting on social media will enhance your online presence and make you more referable in several ways:


  1. Increased visibility and reach: Regularly posting on social media can increase your visibility and reach by putting your brand in front of people who know you, like you, and trust you. If someone has been referred to you, this can help you to attract new followers and potential clients.
  2. Building brand awareness: By consistently sharing valuable and relevant content, you can position yourself as an expert in your industry and increase brand awareness and trust.
  3. Increases your referability. Social media accounts like Facebook, Instagram, LinkedIn and Google Business Listing are used as a place to assess you online. By publishing regular mortgage-related content to your social media platforms, you indicate to potential clients that you want their business.
  4. Increased website traffic: When you post on social media, you should include links to your website. This can drive more traffic to your website, which can help to improve your search engine rankings and increase the visibility of your brand.
  5. Improved social proof: creating a strategy to generate reviews on Google Business Listing is a great way to showcase social proof by showing potential clients that you’re actively meeting the needs of your existing customers.


By actively posting on social media, you create a consistent online presence and establish your brand as an authority in the mortgage industry. It also allows you to engage with your audience (if you’re present there) and build relationships with them, which can help to increase brand loyalty and help turn referrals into clients.


Creating a consistent brand identity


Creating a consistent brand identity online is crucial for building trust and credibility with your audience. Here are a few steps you can take to create a consistent brand identity:


  1. Define your brand: Start by identifying the key elements of your brand, such as your mission, values, and unique selling points. This will provide a foundation for all of your online messaging and content.
  2. Develop a visual identity: Develop a visual identity for your brand by creating a logo, colour scheme, and other visual elements that will be used consistently across all online channels.
  3. Establish a consistent voice and tone: The voice and tone of your online content should be consistent and reflective of your brand. It should align with your target audience and the overall messaging of your brand.
  4. Use a consistent template: Use a consistent template for your website, social media profiles, and other online channels to ensure that all of your online properties have a consistent look and feel.
  5. Create brand guidelines: Create brand guidelines that specify the elements of your brand identity and how they should be used. These guidelines should be shared with anyone creating content for your brand.
  6. Implement cross-channel consistency: It is essential to ensure that your brand is consistent across all your online channels, from your website to your social media, email marketing and other online presence.
  7. Use consistent language, messaging and visuals: Make sure you use the same language, messaging and visuals across all your online channels. This includes the text and images on your website, social media posts, and email marketing campaigns.


By creating a consistent brand identity online, you can help to build trust and credibility with your audience and make it easier for them to recognize and remember your brand. It will also help to make you more referable and memorable.


In Summary


Whether you decide to publish posts to your own social media account or hire a reputable company to handle that for you, identifying and targeting the right audience, actively publishing content on a regular schedule, and creating a consistent brand identity will undoubtedly help you establish a better online presence and grow your mortgage business.


When you sign up for any of our subscriptions, we provide you with a social media scheduling platform through our Deploy Command Base. If you’re new to social media and have the time to figure it out, our DIY platform is a great place to start.

If you’re looking for content to share socially, our website and content package is likely a great fit for you. With weekly blog posts, landing pages, articles and resources published on your site, you’ll have all the content necessary to establish a social presence.


If you’d like us to take over and manage the publishing of your content socially, we can do that for you. Our social media management subscription is where you want to be! We’d love to work with you. Get started now!

MORE ARTICLES

5 Ways Deploy.Chat Can Transform Your Mortgage Website

By Jackson Middleton • April 21, 2023
As a Canadian mortgage professional, if you’re looking to grow your business, chances are you’re constantly looking for ways to connect with referrals and potential clients. Your website is a crucial tool for attracting and retaining clients as it's one of the first places someone will 'check you out online ". Our Deploy. Chat's video message widget will help take your website to the next level. In this article, we'll explore five ways that Deploy.Chat can transform your mortgage website, they are as follows: Engaging introductions Target niche demographics Establishing expertise Social proof Streamlining lead capture Engaging Introductions The first few seconds of a website visit can make or break a potential client's impression of your business. With Deploy.Chat, you can create a personalized, engaging introduction that grabs their attention. Using a recorded greeting, you can craft a compelling video message introducing yourself and demonstrating your commitment to providing top-notch service. As site visitors feel welcomed and intrigued, they'll be more likely to explore your website further and consider your mortgage services. Deploy.Chat's video message widget is particularly beneficial for establishing a personal connection with referred visitors. When someone is referred to your website by a friend or family member, they come with a heightened level of trust and expectation. Recognizing and acknowledging the referral in your video message demonstrates that you value the personal connection and are committed to living up to the recommendation. This targeted approach helps create a strong first impression and fosters a sense of loyalty and trust that can lead to a long-lasting professional relationship. Target Niche Demographics Consider using Deploy.Chat to create targeted video messages aimed at specific demographics, such as first-time home buyers. By crafting content tailored to their unique needs, concerns, and aspirations, you can connect with them more effectively and enhance their user experience. For instance, design a dedicated landing page specifically for first-time home buyers, featuring a video message that addresses their challenges while providing valuable guidance. Emphasize that you understand the mortgage process can be daunting, and assure them that you will guide them through the necessary steps. By presenting relevant and engaging information, you'll be better positioned to capture the interest of this key demographic and make a lasting impression. Establishing Expertise To build confidence in your services, it's crucial to demonstrate your expertise in the mortgage industry. Deploy.Chat allows you to showcase your knowledge through informative video messages. Discuss market trends, provide mortgage tips, and answer frequently asked questions to position yourself as a go-to resource. By consistently sharing valuable content, you'll establish your expertise and keep clients engaged and coming back for more. Additionally, if you're already creating video content on platforms like Instagram Reels, Facebook Stories, or TikTok, the Deploy.Chat video widget enables you to seamlessly integrate this content into your website. By repurposing your existing social media content, you can keep clients up-to-date with the latest mortgage news and trends without additional effort. This not only enhances your website's appeal but also ensures that visitors have access to your most current insights and expertise. By leveraging your social media presence and the Deploy.Chat video widget, you can efficiently establish your authority in the mortgage industry and foster trust among potential clients. Social Proof Trust is a vital component of any mortgage professional-client relationship, with Deploy.Chat, you can easily incorporate video testimonials from satisfied clients to build credibility and showcase the stories of how you've helped clients achieve their goal of home ownership. Hearing directly from peers can significantly impact potential clients' decision-making, as they'll feel reassured by the positive experiences of others. If you're seeking a convenient method to collect video testimonials from existing clients and business partners, look no further than Deploy.Reviews. Use this platform to collect the reviews, then create mini-compilation videos highlighting positive experiences. Then, display these testimonials using a Deploy.Chat widget on your website, showcasing your success and building trust with potential clients. Streamlining Lead Capture Capturing and managing leads can be time-consuming, but Deploy. Chat's video message widget streamlines the process. Engage visitors with targeted video messages encouraging them to connect with you directly to start the mortgage process. Deploy. Chat's customizable channels can be seamlessly integrated into your video content, making it easy for visitors to follow links, start an application, book a call, or even chat via an integrated text widget using our Deploy Command Base. So in summary In the competitive Canadian mortgage market, having a dynamic, engaging website is crucial for attracting and retaining clients. Deploy.Chat's video message widget offers an innovative way to capture your audience's attention, target the right clients by speaking their language, establish expertise, share social proof, and streamline lead capture. By integrating Deploy.Chat into your mortgage website; you'll enhance the user experience by making a personal connection that leads them to take action, thus creating more converted leads and increasing your client base. Check out our website deploy.chat to learn more.

Introducing Deploy.Chat

By Jackson Middleton • April 8, 2023
At Deploy we're constantly seeking new ways to enhance your online client relationships through emerging technology and to equip you with the resources and knowledge required to become highly referable online. With this in mind, we're proud to launch Deploy.Chat.

6 Startegies to Generate Testimonials Online

By Jackson Middleton • April 5, 2023
Overall, testimonials can play a critical role in convincing potential customers to choose your business over your competitors, which can help drive growth for your mortgage business. In this article we look at the six strategies to generate online testimonials or reviews.
Share by: