If you're unfamiliar with User Experience or UX, it refers to the overall experience a person has when interacting with a product or service, such as a website or mobile app. This includes the product's design, layout, content, and functionality, as well as how easy it is to use and navigate.
UX design is an interdisciplinary field that involves understanding and applying principles from various fields, including psychology, sociology, and computer science. UX design aims to create products that are easy to use, efficient, and enjoyable for the user.
The UX design process typically includes research to understand the needs and goals of the target audience, prototyping and testing of different design options, and implementation and iteration based on user feedback. The result is a product that meets the user's needs and provides a positive experience.
In the context of building a website for the Canadian mortgage professional looking to convert more referrals online, UX is most importantly displayed on the website's front page. So if you're looking to be preferable and encourage site visitors to connect with you directly for mortgage financing, here are several key elements to consider.
By including these elements on your main page, you can create a professional and engaging online presence that encourages clients to connect with you and ultimately lead to more business opportunities.
A good user experience on a website is intuitive, efficient, and enjoyable for the site visitor. Some key elements that contribute to a positive UX include:
A website can provide a positive and enjoyable user experience by focusing on these elements, leading to increased engagement and conversions.
While UX talks about the experience site visitors have on your website, it only makes sense to discuss what they find when they're there. Your goal should be a website that showcases your qualifications and abilities as a mortgage professional and should ideally contain the following key features:
Having these features on a website will help visitors to get a good understanding of your qualifications, experience, and the type of work you do, which will help them to make an informed decision about whether they want to connect with you.
At Deploy, we build websites with UX in mind, showcasing you as a mortgage professional and giving site visitors every opportunity to reach out to you. Our team will build your site on our predesigned template (built with UX in mind), publish content to your blog, manage site security, and update the site whenever you need, all for a small monthly subscription fee. Please take a look at our mortgage website and content options here. We’d love to work with you!
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