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What is a Landing Page?

Jackson Middleton • February 17, 2023

A landing page is a web page a prospective client is directed to after clicking on a link, typically from an advertisement or social media post.

The purpose of a landing page is to convert visitors into leads or clients. It is a web page distinct from the main page of a website and is designed with a single focused objective, such as connecting with a specific target client demographic and getting them to take action. 


There are several ways to use landing pages to target a niche market or clients:


  1. Tailor the content to the niche market: By creating content specific to the interests and needs of a niche market, the landing page can speak directly to that market and increase the chances of converting them into leads or clients. 
  2. Use targeted language: The landing page can further emphasize its relevance to that market by using language and terminology specific to the niche market. Let’s say you’re looking to connect with self-employed people. You can use terminology they’d expect to hear from someone who works specifically with small-business owners. 
  3. Segmented landing pages: Create landing pages for different target audience segments. This way, you can tweak and optimize the message and design calls to action for each market.
  4. Use images and videos that appeal to the niche market: For example, if the niche market is older Canadians, pictures and videos should show older adults. If you’re targeting first-time home buyers, you should have images of young people moving into their first home!
  5. Specific offers and incentives: Offering specific deals or incentives relevant to the niche market can entice them to convert on the landing page. Your calls to action can be different based on the client demographic you’re looking to connect with. 
  6. Provide content that is niche specific: Landing pages can be populated with content that is relevant to that audience. Suppose you’re talking with clients looking to refinance a mortgage. In that case, articles should be provided that discuss why using a broker at renewal is a better idea than renewing with your bank/existing lender. 


Using these techniques, a landing page can be optimized to appeal to a specific niche market and increase the chances of converting them into leads or clients.


At Deploy, as part of our website and content subscription, we offer up to 14 different landing pages that seek to connect with the following audiences:


  • Purchase
  • Refinance
  • Renewal
  • First Time Home Buyers
  • Self-Employed
  • Buying your Next Home
  • Investment Properties
  • Older Canadians | Reverse Mortgages
  • Divorce or Separation
  • Private Lending
  • Mortgages for people with Credit Issues
  • New to Canada
  • Construction Financing
  • Debt Consolidation


On these landing pages, we have over 52 articles in our knowledge base (with posts being added monthly) that can be used to connect with clients in each of these target demographics. 


If you’re a Canadian mortgage professional looking to build your website with content to better connect with clients, landing pages are a great way to do this. You can get started by checking out our Website and Content packages here. 

MORE ARTICLES

By Jackson Middleton April 21, 2023
As a Canadian mortgage professional, if you’re looking to grow your business, chances are you’re constantly looking for ways to connect with referrals and potential clients. Your website is a crucial tool for attracting and retaining clients as it's one of the first places someone will 'check you out online ". Our Deploy. Chat's video message widget will help take your website to the next level. In this article, we'll explore five ways that Deploy.Chat can transform your mortgage website, they are as follows: Engaging introductions Target niche demographics Establishing expertise Social proof Streamlining lead capture Engaging Introductions The first few seconds of a website visit can make or break a potential client's impression of your business. With Deploy.Chat, you can create a personalized, engaging introduction that grabs their attention. Using a recorded greeting, you can craft a compelling video message introducing yourself and demonstrating your commitment to providing top-notch service. As site visitors feel welcomed and intrigued, they'll be more likely to explore your website further and consider your mortgage services. Deploy.Chat's video message widget is particularly beneficial for establishing a personal connection with referred visitors. When someone is referred to your website by a friend or family member, they come with a heightened level of trust and expectation. Recognizing and acknowledging the referral in your video message demonstrates that you value the personal connection and are committed to living up to the recommendation. This targeted approach helps create a strong first impression and fosters a sense of loyalty and trust that can lead to a long-lasting professional relationship. Target Niche Demographics Consider using Deploy.Chat to create targeted video messages aimed at specific demographics, such as first-time home buyers. By crafting content tailored to their unique needs, concerns, and aspirations, you can connect with them more effectively and enhance their user experience. For instance, design a dedicated landing page specifically for first-time home buyers, featuring a video message that addresses their challenges while providing valuable guidance. Emphasize that you understand the mortgage process can be daunting, and assure them that you will guide them through the necessary steps. By presenting relevant and engaging information, you'll be better positioned to capture the interest of this key demographic and make a lasting impression. Establishing Expertise To build confidence in your services, it's crucial to demonstrate your expertise in the mortgage industry. Deploy.Chat allows you to showcase your knowledge through informative video messages. Discuss market trends, provide mortgage tips, and answer frequently asked questions to position yourself as a go-to resource. By consistently sharing valuable content, you'll establish your expertise and keep clients engaged and coming back for more. Additionally, if you're already creating video content on platforms like Instagram Reels, Facebook Stories, or TikTok, the Deploy.Chat video widget enables you to seamlessly integrate this content into your website. By repurposing your existing social media content, you can keep clients up-to-date with the latest mortgage news and trends without additional effort. This not only enhances your website's appeal but also ensures that visitors have access to your most current insights and expertise. By leveraging your social media presence and the Deploy.Chat video widget, you can efficiently establish your authority in the mortgage industry and foster trust among potential clients. Social Proof Trust is a vital component of any mortgage professional-client relationship, with Deploy.Chat, you can easily incorporate video testimonials from satisfied clients to build credibility and showcase the stories of how you've helped clients achieve their goal of home ownership. Hearing directly from peers can significantly impact potential clients' decision-making, as they'll feel reassured by the positive experiences of others. If you're seeking a convenient method to collect video testimonials from existing clients and business partners, look no further than Deploy.Reviews. Use this platform to collect the reviews, then create mini-compilation videos highlighting positive experiences. Then, display these testimonials using a Deploy.Chat widget on your website, showcasing your success and building trust with potential clients. Streamlining Lead Capture Capturing and managing leads can be time-consuming, but Deploy. Chat's video message widget streamlines the process. Engage visitors with targeted video messages encouraging them to connect with you directly to start the mortgage process. Deploy. Chat's customizable channels can be seamlessly integrated into your video content, making it easy for visitors to follow links, start an application, book a call, or even chat via an integrated text widget using our Deploy Command Base. So in summary In the competitive Canadian mortgage market, having a dynamic, engaging website is crucial for attracting and retaining clients. Deploy.Chat's video message widget offers an innovative way to capture your audience's attention, target the right clients by speaking their language, establish expertise, share social proof, and streamline lead capture. By integrating Deploy.Chat into your mortgage website; you'll enhance the user experience by making a personal connection that leads them to take action, thus creating more converted leads and increasing your client base. Check out our website deploy.chat to learn more.
By Jackson Middleton April 8, 2023
At Deploy we're constantly seeking new ways to enhance your online client relationships through emerging technology and to equip you with the resources and knowledge required to become highly referable online. With this in mind, we're proud to launch Deploy.Chat.
By Jackson Middleton April 5, 2023
Overall, testimonials can play a critical role in convincing potential customers to choose your business over your competitors, which can help drive growth for your mortgage business. In this article we look at the six strategies to generate online testimonials or reviews.
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